Matthew Simons.
Expert in branding and marketing strategies, and implementation of visual communications and marketing initiatives. Adept approach centered on elevating brands and connecting them with their customer base at the highest level.
Comfortable supporting the strategic vision, or leading the process from concept, through development, to final implementation.
Worked in Boston, Seattle, Los Angeles, and Dallas. Currently, Creative Director of Visidiom Creative. In earlier career chapters, worked as a Graphic Designer, Creative Director, Marketing Director, and Brand Strategist for others.
Expertise
Unique ability to forge simplified, focused, powerful branding from dysfunctional, scattered elements, products or groups. Skillfull creative leadership, direction, and management.
Strategy
Development
Implementation
Management
Creative leadership
and direction
Design
Precision messaging
Audience building
Customer insight
Quantitative reasoning
Collaborative
problem solving
Brand analysis
Strategy
Development
Implementation
Management
Planning
Research
Market analysis
Consumer
segmentation
Trend analysis
Data analysis
Budgeting
Scheduling
Team building
Negotiation
Event planning
Concepting
Storytelling
Copywriting
Design
Print collateral
Website
Packaging
Visual identity systems
Trade show/exhibit design
Email marketing
Social media
Advertising
E-commerce
Experiential
Signage
Where the magic has been made...
Visidiom Creative LLC 1997- 2021, Dallas, TX; 2022 - present, Northampton, MA
Creative Director/Brand Strategist
Driving force behind Visidiom Creative, an innovative studio providing branding and marketing strategies, creative direction, and graphic design for a broad range of businesses.
BAGCorp 2012- 2015, Dallas, TX
Marketing Director/Brand Strategist/Brand Manager
Chief Big Idea Guy. In-house Marketing Director and Brand Strategist/Manager responsible for all branding, marketing, and e-commerce.
ABCs
Art Center College of Design Pasadena, California
Master of Fine Arts in New Media/Graphic Design
Kent State University Kent, Ohio
Bachelor of Science, Industrial Design/Graphic Design